Countries covered: Europe
Introduction
Verdict Research: European Discounters 2008 analyses the market conditions in the wake of the credit crunch in key EU markets. The report profiles the top operators in the market including Aldi, Lidl, Biedronka, Penny, Dia, Netto and Leaderprice/Franpix and gives strategic advice and recommendations how to counter the discounter threat.
Scope
- Proprietary data on market value, discounters sales and growth 2003 -2008f for each of the 27 EU countries.
- Key data on total expenditure, selling space, store numbers, sales densities and per capita expenditure for each of the 27 EU countries.
- Extensive profiles of the major EU discounters, data on sales densities, space and store portfolio analysis, retail proposition and analysis.
- Chapters on five core European markets and detailed strategic analysis of discounter business models and reactions to the discounter threat
Highlights
For discounters the recession represents a once in a lifetime opportunity in the UK and the US. We believe that now is the time for the likes of Aldi, Lidl and Netto to pounce. As these players widen their store portfolio and the discounter network as a whole they will further drive sales through the channel.
The discounters now need to accomplish two strategic objectives. Firstly, they must raise as much finance as possible to aggressively drive expansion into markets where they are underrepresented. Secondly the players have to continue their efforts to innovate and to further update the store model and their product ranges.
To incumbent non-discount retailers the threat is real. Usually the various players adopt one of four strategies in a response to the discounter threat or a combination thereof. Reponses include relaunching the private label range, starting a price war, format development and acquiring a discounter.
Reasons to Purchase
- Learn how difficult market conditions are driving sales at the discounters and what the outlook for EU discounters will be in the short to mid-term.
- Understand how evolving consumer behaviour is forcing retailers to develop new strategies to counter the discounters.
- Identify the success stories and growth prospects of the key players and learn about their performance in other markets.
Related Reports:
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Hypermarket, Supermarket, and Discounters in Greece
Hypermarket, Supermarket, and Discounters in Hungary
Hypermarket, Supermarket, and Discounters in Ireland
Hypermarket, Supermarket, and Discounters in Norway
Hypermarket, Supermarket, and Discounters in Portugal
Hypermarket, Supermarket, and Discounters in Sweden
Hypermarket, Supermarket, and Discounters in Turkey
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