2008 was not a good year for e-commerce. Due to the economic crisis, eMarketer lowered its US retail e-commerce sales (excluding travel) estimate to $137 billion, up merely 7% over last year. It’s the first year of single-digit growth since the Department of Commerce (DoC) began tracking online sales in 1999.
The Retail E-Commerce Update report looks both forward and backward to track the trends affecting this important segment of the online economy.
After years of strong growth rates of 20% and higher, things are slowing down online. E-commerce sales are poised to increase at only a single-digit pace through 2012.
In fact, the impetus of further e-commerce growth will be increased spending by current online buyers. Some of the increase will be organic as many online buyers are naturally shifting a greater share of their purchases from stores to the Web in search of more convenience, broader product selection and cost savings.
Key questions the “Retail E-Commerce Update” report answers:
What is the forecast for retail e-commerce sales through 2012?
What forces are influencing the growth?
What impact are teens having on online shopping?
Which product categories generate the highest percentage of sales online?
And many others…
eMarketer Reports—On Target and Up to Date
The Retail E-Commerce Update report aggregates the latest data from marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, timely business decisions.
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