This study sets out the
main mobile TV services,
how they work, their
strengths, their shortfalls
and their potential for
development, together with
an analysis of the key
factors for broadcast mobile
TV’s success. It provides
modelling for the operating
accounts of players in
broadcast mobile TV,
shedding light on the key
variables that influence
their profitability.
Key questions
What key lessons can be learnt from initial feedback on the services already launched?
What uncertainties still surround the broadcast mobile TV business model?
What reasons explain the poor success of early fee-based mobile TV solutions?
Are free services the only guarantee for audience success, as in South Korea and Japan?
Are commercially-oriented regulations capable of stimulating cooperation between the different players?
What is the ideal ecosystem for ensuring mobile TV’s development?
Please Note:The online download version is for a one to five user license.
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