A few years ago, video was taking baby steps online. Content owners were unsure how to—or if they would even be able to—monetize their digital assets. Today, a huge video market is developing, with the US audience expected to grow to 190 million people by 2012, 88% of the Internet user population.
The Video Content report examines the forces driving content owners, marketers, publishers, ISPs and consumers to migrate viewing from TV screens to computer, smartphone and PDA screens.
The future of the video industry depends largely on how stakeholders navigate technical challenges, infrastructure upgrades, the migration to mobile, and ongoing consumer resistance to ads and payments.
Complex questions remain.
Will the industry continue its upward trajectory in terms of audience sizes, levels of engagement and revenues—or not?
Key questions the “Video Content” report answers:
How will the online video audience grow in the next five years?
What are the monetization mechanisms for video—and how will they evolve?
What factors will contribute to the continued viability of the medium?
What impact did online video have on the 2008 presidential election and the Beijing Olympic Games?
How will demographic trends affect the development of online video?
How does mobile fit into the video picture?
And many others…
eMarketer Reports—On Target and Up to Date
The Video Content report aggregates the latest data from marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, timely business decisions.
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