Countries covered: United Kingdom
AMA Research have published the fifth edition of the “Ceramic Tiles Market - UK 2008-2012”. The report provides a comprehensive review of the ceramic tiles market assessing performance in both the wall and floor tile sectors. The report includes up to date information on recent trends and issues that impact on the market, with forecasts of potential recovery in the market up to 2012.
The report contains:- DETAILED ASSESSMENT OF THE MARKET - analysis of major developments and trends.
- ANALYSIS OF WALL TILES AND FLOOR MARKETS - assessed in both domestic and contract sectors.
- REVIEW OF KEY MATERIAL TRENDS - ceramic and porcelain tiles, both glazed and unglazed etc.
- REVIEW OF SUPPLY AND DISTRIBUTION STRUCTURE - manufacturers, distributors and key distribution channels.
- FORECASTS OF MARKET DEVELOPMENTS TO 2012.
Of particular interest are the following:-- Increased penetration of porcelain.
- Dominance of main suppliers in an otherwise highly fragmented market.
- Rising Imports, in particular from China.
- Changes in ceramic tile trends - sizes, colours etc.
- Increasing importance of the bathroom in the home.
Key areas of coverage in the report include:
THE MARKET- Ceramic Tiles Market - key characteristics of the market, analysis by value from 2002-2008, trends and forecasts to 2012.
- Mix between glazed and unglazed - trends
- Overview of current market performance and impact of economic climate, influencing factors, future trends, areas of potential opportunity and threats/limitations to growth.
- Review of key end use sectors - Housebuilding (Volumes in 2002-09, growth of apartments etc), Conservatories (market size 2004-08), and major non-residential sectors - Education, Health, Retail, Industrial etc.
- International Trade - significance to market, source countries of imports and exports - value trends since 2002 - changing sources, impact of changes in Sterling.
- Overview of key product sectors - wall and floor tiles, both in the domestic and contract sectors.
WALL TILES- Ceramic wall tile market - analysis of market size by value from 2002-2008, factors affecting market performance and forecasts to 2012.
- Mix by product type -value share for ceramic and porcelain tiles - recent trends.
- Contract and domestic markets - share by value,
- Current trends and effect on the market - bathroom/kitchen markets.
- Key trends in tile colours / sizes etc.
FLOOR TILES- Ceramic floor tile market - analysis of market size by value from 2002-2008, factors affecting market performance and forecasts to 2012.
- Penetration of ceramic tiles into total floorcoverings market -comparison of all floorcovering products sales 2002-08, share growth for tiles.
- Contract and domestic markets - key sectors, trends, impact of Olympics, Building Schools for the Future etc.
- Current trends and affect on the market -eg: impact of Underfloor Heating (market size), key trends in colours / sizes etc.
SUPPLY & DISTRIBUTION STRUCTURE- Market share table of leading suppliers.
- Details of key suppliers in the ceramic tile market - fragmented supply structure in UK market.
- Major channels of distribution, shares by type of outlet in the retail sector - Distributors, Independents, Tile Multiples / Specialists, DIY Multiples,
- Builders Merchants, Internet etc.
- Distribution channels in domestic and contract sectors.
Additional Information
The ceramic tiles market was estimated to be worth an estimated £441 million in 2007, though 2008 has seen a significant decline of around 6% - particularly in the second half of the year.Current indications are for a short-term decline of around 15% in the 2008-10 period, before recovering in 2011-12 when the market is expected to be worth around £416m.
The ceramic tiles market is now a more mature market that remains highly fragmented with increasing competition from imports. In 2007, the market performed well, benefiting from a more buoyant economic climate, but 2008 has seen a decline as a result of current uncertainty surrounding key drivers such as the housing market and consumer confidence levels.
The medium term prospects for the market remain uncertain with current indications of a sustained downturn in 2009-10 followed by reasonable recovery in 2011-12. The main factor influencing future performance is the current uncertainty and volatility of the short-term economic climate that makes it extremely difficult to forecast in the medium term.
Ceramic tiles have grown strongly over the last decade due to a range of positive underlying factors. A strong housing and home improvement market has helped underpin the sector, but consumer preferences have also changed in favour of tiles - both in wall and floor applications. Floor tiles have enjoyed the strongest growth in recent years and now account for over 30% of the market by value, having benefited from the general trend towards hard floorcoverings and, in particular, the growing acceptance of underfloor heating which has undoubtedly widened the appeal of tiles.
In addition, the contract sector has been more buoyant and now accounts for over 35% of the market and is also likely to remain stronger in the short-medium term. In particular, the Olympics will provide some good opportunities reflecting the focus on sporting and catering facilities where tile usage will be high.
Imports of ceramic tiles account for over 75% and are likely to increase their rate of penetration into the UK market resulting in greater pressures for UK based manufacturers. The market experienced a trade deficit of £331 million in 2007 with a gradual switch away from traditional sources such as Spain and Italy in favour of countries outside the EU - in particular from China.
The dominance of distributor showrooms, independents and multiple tile specialists, with over 60% share, has been a feature of the ceramic tiles distribution in recent years and is expected to continue. DIY multiples and builders merchants have not gained market share in this sector, though bathroom and kitchen specialists are increasingly offering ceramic tiles as part of their overall product package.
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