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Countries covered: United States
How do US online adults view specific consumer/patient oriented health/medical websites? In August 2008, a cross-section of online US adults put 29 selected websites under the magnifying scope in this study released to for sale on November 19, 2008. The report acts as an invaluable aid to all those involved in developing, managing, and marketing health and medical information to consumers. It contains insights and detailed site-specific diagnostics based on the most extensive and rigourous review of its kind from a cross-section of online US adults.
More about the research
In the research, each respondent who had visited at least one health/medical website in the past 12 months for personal reasons also rated three health/medical websites randomly assigned to them among 29 sites in total. Respondents rated each site over 12 dimensions (overall impression of site, clarity about what site is/does, amount of content, quality of content, credibility, site organization, content relevance, reliability, look/feel, professionalism, health content, medical content).
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