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Pizza Hut case study: repositioning fast food as healthy

Datamonitor
October 30, 2008
265 Pages - Pub ID: DFMN2012766
 
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Abstract

Table of
Contents
Related Reports


Introduction

This report on Pizza Hut forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It looks at how the company is looking to move its UK business away from the traditional fast food image and create a healthier experience for its customers.

Reasons to Purchase
  • Gain insight into the methods used by important industry players to give them a competitive edge
  • Identify specific areas for operational improvements
  • Capitalize on the knowledge of experienced companies when entering a new niche or market

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