The burden of massive choice on TV and the Internet has driven the emergence of discovery and recommendation services designed to improve the experience of finding content that is new to the consumer. These services put consumers in charge, empowering them to follow their interests instead of having their content pre-selected by broadcasters or being the target of marketing campaigns over which they have no control. The appeal of such services is enabling discovery to grow into an industry that is reintermediating the broadband content value network. The impacts are potentially disadvantageous to broadcasters and content providers, as discovery applications attract audiences to on-demand services and disrupt advertising models
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