eMarketer estimates that 82% of US teens ages 12 to 17 and 43.5% of children ages 3 to 11 will use the Internet on a monthly basis in 2009. At the same time, nearly two-thirds of teens and nearly one-half of tweens own a mobile phone.
The Kids and Teens report analyzes the behavior of users who easily navigate between communication platforms, including social networks, text messaging, instant messaging and virtual worlds.
In fact, the distinctions many adults make between “online,” “offline” and “mobile” communications are meaningless to these young multimedia mavens.
Kids and teens just communicate, period.
What tools they use to interact are less important than how simple the interaction is, how seamless they can move across devices and how engaging the experience is.
Marketers have never confronted a faster-moving or more elusive audience.
Key questions the “Kids and Teens” report answers:
How many kids and teens are online in the US?
What communications devices do they use regularly?
How does technology enhance their communications?
What role does the mobile phone play?
And many others…
eMarketer Reports—On Target and Up to Date
The Kids and Teens report aggregates the latest data from marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, timely business decisions.
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