On the demand side, exporters and strategic planners approaching the market in Europe face a number of questions. Which countries are supplying dog and cat food for retail sale to Europe? What is the dollar value of these imports? How much do the imports of dog and cat food for retail sale vary from one country to another in Europe? Do exporters serving the market in Europe have similar market shares across the importing countries? On the supply side, Europe also sells to the international market of dog and cat food for retail sale. Which countries in Europe supply the most exports of dog and cat food for retail sale? Which countries are buying their exports? What is the value of these exports and which countries are the largest buyers?
This report was created for strategic planners, international marketing executives and import/export managers who are concerned with the market for dog and cat food for retail sale in Europe. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics that appear several years after the fact. I have developed a methodology, based on macroeconomic and trade models, to estimate the market for dog and cat food for retail sale for those countries serving Europe via exports or supplying from Europe via imports. We do so for the current year based on a variety of key historical indicators and econometric models.
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