Zenith’s fully updated report includes: preliminary consumption figures for 2007, a comprehensive European market commentary and detailed tables and charts. In addition, the report has 16 in-depth country profiles - providing a specific focus on the unique attributes of each West European country.
With over 15 years’ research expertise on emerging beverage categories, Zenith International is regarded as the trusted source for energy drinks market information.
About the report
West Europe Energy Drinks 2008 is broken down into 3 main sections:
1. A full West Europe market commentary provides in-depth analysis of the latest trends.
2. Comprehensive tables and charts interrogate the West European energy drinks market in full. New tables include an analysis of value per litre and value per can (retail and away from home distribution) in 2007.
3. 16 country profiles contain expert market interpretation and national brand rankings, alongside comprehensive national tables and charts.
Zenith’s West Europe Energy Drinks 2008 report is meticulously researched and covers:
Energy drinks definitions
Legislative background
Volume trends by country, 2002-2007
Volume forecast by country to 2012
Top 20 energy drink brands in West Europe
Leading energy drink brands by country
Market value and pricing by country
Retail vs away from home volume/value sales by country
Distribution, marketing and target groups
Packaging formats and sizes
Energy drinks ingredients and types
Full market commentary on developments and trends
About the market
The West European energy drinks market has continued to exhibit stable growth over the last five years, and has continually outperformed mainstream carbonated soft drinks.
On a country by country basis across West Europe, energy drinks have had mixed fortunes. In the early 2000s, the market began to stir when a number of smaller, more marginal, energy drinks operators withdrew their products or decided to focus on other business activities.
From 2005 the market has experienced a resurgence. Sustained growth in the United Kingdom and new product launches specially tailored for the French market have boosted average growth rates. West European energy drink volume sales grew by 10.6% in 2007 to 486.7 million litres to give a market value of just under €3.8 billion.
Thus, the energy drinks phenomenon continues to endure, silencing those critics who have argued that energy drinks are just a passing fad. In an energy drinks landscape still dominated by Red Bull, the major soft drink multinationals have struggled to make headway, but are evidently determined to fight on in this key growth sector of carbonated soft drinks.
The West European energy drinks market has been boosted by a number of factors. These include: strong branding, intensified marketing activity, the targeting of key consumer groups, such as motorists, the expansion of distribution, packaging innovation and a stream of new entrants, albeit at a slower rate. Although faced with growing competition from pre-mixed spirits and other functional soft drinks, energy drinks continue to demonstrate solid growth potential.
Zenith International reports offer you the most reliable market figures and in-depth analysis of trends. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players.
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