Zenith’s second edition of the Global Sports Drinks reports provides comprehensive insight and analysis on the main developments and trends in this dynamic sector.
Zenith’s Global Sports Drinks 2008 Report is divided into eight main sections - a global market overview and seven regions: North America, Latin America, West Europe, East Europe, Africa, Middle East, Asia/Australasia. The report tracks 59 countries, 2002-2012 and has full market commentary.
Zenith’s 2008 Global Sports Drinks report covers:
Full market commentary on developments and trends at global and regional levels
Chronology of market developments by region, 2007/08
Global and regional analysis of volume, value, growth, consumption per person, expenditure per person and country rankings
Comprehensive forecasts to 2012
Zenith International reports offer you the most reliable market figures and in-depth analysis of trends. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players. Zenith’s key findings include:
Global sports drinks market achieved 1.1% value growth in 2007 to reach €18.5 bilion
Global per capita consumption reached 1.8 litres in 2007
Following behind North America, Asia Pacific is the second largest region by volume, with over 70% of volume generated by Japan and China alone
The fastest growing region in 2007 was East Europe albeit from a low base
Gatorade and Powerade continued to be the leading global players
Recent new product launches witnessed a continuing trend towards sport-energy hybrids, dairy-based recovery drinks and sports drinks that use natural ingredients such as coconut water - a natural isotonic
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