This IDC study discusses the vast majority of businesses that - be they big or small - prefer to buy their monitors directly from a vendor's Web site. A retail store placed a very distant second, followed by an online-only shopping site. Channels is just one of the topics we cover in this study, the second of two studies based on our recent survey of 475 highly influential business buyers. Other topics include branding, bundling, and recycling.

"In an increasingly volatile market, to find success, vendors need to continue to promote brand awareness, offer bundles where appropriate, and make sure their products are available in the channels where buyers are most likely to purchase them." - Tom Mainelli, senior research analyst, PC Monitors service

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