HealthFocus International introduces an update of their popular Trend Report specifically for the pharma sector.
"Since 1996, the belief among primary food shoppers that "healthy foods" can reduce their reliance on drugs and other therapies has grown," reports Barbara Katz, President of HealthFocus International. "In that timeframe, the number of individuals who choose foods for medical purposes has increased by more than 16%."
The HealthFocus Trend Report for Pharma suggests drug manufacturers can lead, respond to, or be affected by:
organic pharmaceuticals
new prescription foods
bioengineered functional foods
the use of functional foods in pharmaceutical trials
insurance reimbursement codes for dietary regimens
genetically targeted functional foods
new approaches to direct-to-consumer (DTC)
This update of the 2007 HealthFocus Trend Report contains an in depth analysis of primary food shoppers and their quest for health and nutrition. Expanding on HealthFocus International's breadth of knowledge on consumer health and wellness attitudes and behaviors, this report explores critical insights on consumer shopping preferences and hidden opportunites for the pharma sector.
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