The U.S. OTC pediatric remedies market is in decline in 2008, due in large part to serious concerns about the safety and efficacy of cough and cold remedies. While cold/allergy/sinus remedies are still one of the leading segments in the market, these remedies along with cough syrups bear the brunt of waning public and professional confidence.

While the safety/efficacy issue has spread to the rest of the OTC pediatric market, the incidence of pediatric ailments, the growing child population in the U.S. and attempts by manufacturers to make remedies easier to administer should decelerate the slide.

This report offers in-depth analysis of the OTC pediatrics remedies market, including:

• How manufacturers are combating declining confidence in pediatric remedies
• The role of pharmacies in helping drug stores maintain primacy
• How obesity contributes to a number of childhood ailments
• The declining usage of cough/cold and fever/pain relievers between 2003-08

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