The Direct Marketing Association’s (DMA) annual conference & exhibition, DMA08, took place on October 13-15, 2008 at the Hilton Convention Center in Las Vegas, Nevada. This conference hosted more than 550 exhibitors, which included ad agencies, marketing services, service bureaus, software providers, and digital print service providers. DMA08 attendees included everyone from database marketers, creative directors, and media planners to direct mail, Web, and multi-channel marketers. This analysis provides an overview of the conference.
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