This report address the evolving broadcast landscape across Western Europe and the US assessing market drivers and emerging strategic developments; key technologies that are boosting flexibility; end-user strategic IT objectives and pain points; and go-to market recommendations for technology vendors and professional services companies.
Scope
Outlines changing consumption habits and the specific market drivers facilitating a shift to multiplatform media consumption.
Highlights the necessity for file-based workflow migration to increase efficiency in the business, IT and production functions.
Assess current IT strategy opportunities and challenges among broadcasters in Western Europe and North America.
Highlights
There is growing pressure to ensure that production, distribution and business workflows operate effectively to counter the complexity of a multiplatform distribution model and declining advertising revenues. Creating these efficiencies involves deploying flexible architectures and infrastructure through file-based workflows.
As broadcasters expand their service offerings, it is increasingly important to ensure that they run a flexible, effective and efficient operation. Standardizing infrastructure technologies and simplifying systems are the two key strategic goals for broadcasters over the next 12 months.
The most effective method to highlight systems benefits is through real world examples with concrete metrics. However, just providing metrics is not enough. Tailoring marketing messages for multiple levels within an organization will help gain internal support for a project.
Reasons to Purchase
Gain insight into converging market trends in the Western European and North American broadcast sector.
Understand key IT investment strategies of broadcasters for the next 12 months.
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