Online life is thriving in the UK. eMarketer estimates that 1.3 million UK residents have come online since 2007, and a similar number will access the Web for the first time between 2008 and 2009.
The UK Internet Users and Usage report analyzes the continued growth of online population in a country that is already, in many areas, a pace setter for the rest of the world.
eMarketer estimates that the number of Internet users in the UK reached 36.8 million in 2007, and will pass 38 million in 2008—equivalent to 62.6% of the entire population.
Among leading researchers, eMarketer is the only one that takes all ages and all access locations into account—and includes mobile Internet access. Though the mobile Web market has been slow to take off, the number of mobile UK Web users is increasingly significant and will play a stronger role in future years.
Key questions “UK Internet Users and Usage Update” report answers:
How is the Internet user population developing in the UK?
How do recent estimates of Internet use from other sources compare with eMarketer numbers from January 2008?
What are the major trends in UK Internet usage?
And many others…
eMarketer Reports—On Target and Up to Date
The UK Internet Users and Usage Update report aggregates the latest data from international marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, timely business decisions.
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