Countries covered: China
Pearl Researchfs China Youth Project is a
comprehensive and insightful lifestyle study
on Chinese youths ages 16 to 30.
The study identifies emerging trends,
attitudinal shifts and whatfs hot in games,
Internet, entertainment, technology, fashion,
and consumer products.
The report is based on more than 200 one]onone
interviews and online surveys of Chinese
youth. Pearl Research conducted interviews in
first] and second]tier cities in China, capturing
the differences in income levels and
preferences across the country.
The study helps companies understand this
important demographic and what drives their
lifestyle choices and spending habits.
Pearl Research also provides actionable
strategies on how to effectively connect with
this group.
Related Reports:
6th Annual Teen CE Holiday Purchase Patterns Study
Online Classifieds - India
Children's Publishing Market Forecast 2010
Global Consumer Trends: Comfort
Worldwide Internet Usage and Commerce 2009-2013 Forecast: Digital Marketplace Model and Forecast Version 2.1
Spotlight on Teenagers and Young Adults: Social Networks and Photo Sharing
Radio Spectrum
Mobile Commerce: Ahead of Its Time
Teen Music Doesn’t Have To Be Free
Canada Online: Users and Usage
|
(0 items)
