In-Stat has identified an important trend for Internet-enabled TV, which would permit the downloading of video and other Internet content in the Chinese television market. At present, China has become the largest market for both TV and broadband access in the world:
There are 400 million household TV sets in China, with 1.3 billion TV viewers.
There are 160 million cable TV households in China, with 30 million digital TV users expected by the end of 2007.
-More than 70 million fixed broadband subscribers currently exist in China, and there are more than 250 million Internet users.
Further, Internet video-related activities are most popular among Chinese Internet users. Thanks to the fast growth of Internet users and an improving network environment, the total number of Internet video viewers in China reached 98 million in 2007.
This report reveals the value chain for this market, consumers' attitudes (from a mass survey), and examines related issues and solutions covering cost analyses and regulatory risks from government supervision. In addition, the report concludes with a market forecast for potential numbers of Internet-enabled TV subscribers in China.
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