Countries covered: United Kingdom
The initial speed of growth displayed by the Internet caught everyone by surprise. Just think how much you rely on it today and try to remember a time without it. And it's still changing at that same hectic speed. Which is why Mintel has introduced the first Internet report that moves with the times - a living-breathing analysis of the Internet and how consumers use it. Available immediately on a subscription basis, updated quarterly.
Sampling 870 Internet users, Mintel identifies the usage, access and subject of Internet use. With updates posted each quarter, it's the ideal way to stay in touch with how, where, when and why the Internet is being used in your sector, along with what purchases are made.
- How do users access the Internet?
- Which ISP's and browsers are used?
- Where do they visit when online?
- When do they surf? At home or at work?
- What do they purchase online and how often?
- Who is the most likely to make a purchase?
With wide-ranging and extensive coverage across all the major product sectors present on the web, the Mintel Internet Quarterly is essential eye-opening reading for anyone involved in e-commerce.
- Updated, fresh data in a rapidly-moving sector
- Monitor and track trends on a quarterly cycle
- Extensive coverage of all key product sectors
- Comparison and analysis of the main online areas
- Change your offer to meet consumer demands
- Build an historical document with quarterly live data
Because the information is updated and cross-analysed every quarter, you get to react to changes and spot trends as they occur ... before your rivals. You receive all the research you need for a whole year.
However fast the Internet moves, you move with it. All the changes and trends as they happen, providing reliable answers to your latest e-business marketing issues. The Web updates at the speed of light, so make sure your research does the same. Don't get caught thinking about the future.
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