This report looks at how the analgesics market has evolved since Mintel last looked at it in September 2006. Over the last two years, the market has grown strongly propelled by consumers trading up to maximum-strength, fast-acting products and premium liquid capsules. However, the number of consumers opting for cheaper retailer own-label products is also growing as they become more informed about what active ingredients their preferred pain relief contains.
Main report themes
Competition between own-label and manufacturer brands.
Concerns over the side effects of using analgesics.
Growing competition from natural and topical products.
NPD driven by fast-acting, strong, easy-to-swallow formats.
(0 items)
