Countries covered: United Kingdom
This report looks at consumer attitudes towards eating healthily and how manufacturers are helping people to choose healthier options in five key markets that are not necessarily considered to be the most healthy - dairy, bakery, crisps & snacks, confectionery and soft drinks. The report also looks at the development of functional foods.
The diet and health issue remains at the forefront of public debate in the UK - in a nation famous historically for its indifference to good food, there can rarely have been a time when the national diet was under such intense scrutiny. On one level, healthy eating has moved firmly from cranky faddism into the mainstream, with a plethora of low-calorie, low-fat, low-salt, additive-free and ‘better-for-you’ alternatives to standard ranges jostling for space on supermarket shelves. In the current climate, no manufacturer can afford to be off message and many smaller suppliers have found healthy market niches.
The countries examined within the Consumer Goods Intelligence series of reports are France, Germany, Italy, Spain and the UK.
European Consumer Goods Intelligence is a unique series of fmcg market research reports, written by industry experts and incorporating exclusive insight into consumer activity and market trends.
They are designed to guarantee that every stage of your advertising, marketing or new product development process is focused towards genuine demand and real opportunity.
Each report contains comprehensive analysis into:
- Market sizes
- Market trends
- Leading manufacturers
- Consumer trends
- Sales forecasts
This unique level of coverage ensure that your R&D, category management and marketing teams have both an holistic understanding of the sector and a valuable insight into local sector trends and consumer habits. This research is relevant at any level of the decision making process, whether it be the initial developmental stages or the later brand building exercises.
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