With consumers’ greater health awareness and search for personal wellbeing in the midst of today’s busy lifestyles, sales of healthy-option foods and drinks have seen dynamic growth in Spain. Growth within functional products has been particularly strong, with the basic low fat/low calorie proposition considered inadequate by many Spaniards looking for added value. Suppliers’ focus remains on the dairy sector, but the general healthy eating concept, as well as specific functional products, are being applied to an increasing number of categories.

The countries examined within the Consumer Goods Intelligence series of reports are France, Germany, Italy, Spain and the UK.

European Consumer Goods Intelligence is a unique series of fmcg market research reports, written by industry experts and incorporating exclusive insight into consumer activity and market trends.

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