This is simply the most comprehensive business analysis that exists of the self-improvement market. This Marketdata study examines the $11 billion market for motivational “self-improvement” programs, products or services that seek to improve us physically, mentally, financially or spiritually. Discusses the market for: books, CDs/DVDs, videos, audiobooks, infomercials, motivational speakers, multi-media packages, public seminars, workshops, 16 holistic institutes, personal coaching, websites and more. Nature of and outlooks for each market segment. Major topic categories covered: weight loss/exercise, business/sales skills, business opportunities/investing, improving relationships, general motivational, and stress management.
The study analyzes market segments and structure, $ size/growth (2000-2012 forecast), in-depth profiles of 35 top motivational speakers/gurus (Tony Robbins, Deepak Chopra, Phil McGraw, Dr. Laura, Brian Tracy, Stephen Covey, Suze Orman, John Gray, Tom Hopkins, Robert Kiyosaki, Zig Ziglar, many others), demographic profile/buying habits of TV infomercial buyers, top 100 infomericals of 2007, 2008 status report of U.S. weight loss market, the stress management market, more.
Contains a 97-page exhaustive chapter profiling the activities/specialties/speaking fees/ revenues of 35 top speakers/gurus influencing the market, with a ranking of the top 101. 56 competitor profiles for: Gaiam, Nightingale-Conant, Hay House, Peak Potentials, Landmark Education, Midwest Center for Stress, Audible.com. Selfgrowth.com, Success Magazine, Beliefnet.com., Fred Pryor/CareerTrack, Peter Lowe, Toastmasters, Dale Carnegie Associates, others. Results of latest surveys from: The Audio Publishers Assn., Publishers Weekly, Electronic Retailing Assn., more.
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