In 2008, 95.7% of college students—17.4 million people—will go online at least once a month. They are the most digitally connected demographic group in the US.
The College Students Online report analyzes the demographics and dynamics propelling this trendsetting population into the future.
Today’s students have grown up with technology—it is a seamless part of their lives. They are likely to own a laptop computer and about 90% of undergraduates have a mobile phone.
Students are key drivers of change. They brought social networks into the mainstream, and now they are watching video online. They demand access to friends and information whenever they want and wherever they are.
Key questions the “College Students Online” report answers:
How many college students are online?
What activities do students pursue online?
Why is social networking still so popular?
How are college students leading the drive toward the mobile Internet?
And many others…
eMarketer Reports—On Target and Up to Date
The College Students Online report aggregates the latest data from marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, timely business decisions.
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