This report looks at how the minor ailment remedies market has evolved since Mintel last looked at it in 2006. Over the last two years, market growth has remained strong, propelled by consumers’ increasing tendency to self-diagnose and the rising accessibility of products. Grocery multiples and the internet are stealing market share from chemists. Manufacturer brands are facing strong competition from retailer own-label products.
Main report themes
How much does the market benefit from consumers stocking minor ailment remedies ‘just in case’, or is the market needs-driven?
The extent to which convenience and speed of response drives new product development.
Are consumers moving towards prevention versus treatment?
Does the future lie in more use of natural ingredients and beauty benefits?
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