Defines the shopper’s view of order to help you re-tune your business model.
Scope of the study
Retail Channels
Catalogs Specialty Stores
Convenience Stores Beauty
Department Stores Books
Discount Clothing Stores Clothing
Dollar Stores Electronics
Drug Stores Greeting Cards
Home Improvement Stores Home
Internet/Online Liquor/Wine (NEW in 2008)
Mall/Strip Mall Nutrition
Mass Merchandisers/Supercenters Office Supplies
Supermarket Pet Supplies
TV Shopping Toys (NEW in 2008)
Warehouse Clubs Vintage/Reuse (NEW in 2008)
Vitamins
Leading Indicator Categories
Beer (NEW in 2008) Greeting Cards
Books (NEW in 2008) Hair Care
Clothing Home Decorating
Computers/Software Home Small Appliances (NEW in 2008)
Cosmetics OTC Medications
Electronics Pet Supplies
Fashion Accessories Skin Care
Food Wine/Liquor (NEW in 2008)