Ethical and Wellness Food and Drinks for Kids
Key product trends and manufacturer strategies
Business Intelligence for the Consumer Goods Industry
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Key issues examined by this report...
Parental concern about additives increasing hyperactivity in kids. This has contributed to the increase in NPD of natural food and drink products for kids, which claim to be ‘free-from’ artificial colors and flavorings.
Healthy growth of kids. Healthy food and drinks for kids fall under two key areas; mental and physical health. Parents want their kids to be the best and strongest performer and products that claim to contain ingredients that promote these aspects remain popular with parents.
Development of new technologies leading to new strategies to market directly to kids. The development of social networking sites and kids owning a mobile phone from a younger age, has meant that marketers are able to directly target kids in new ways. However, these methods are increasingly coming under criticism due to the fact that parents have a lack of control.
Kids are becoming more aware of environmental issues. Kids are learning about environmental issues in schools and therefore ethical claims on packaging should also be made in such a way to attract kids, as well as parents.
NPD in ethical and wellness food and drinks for kids is being driven by parents demanding products for their children which promote healthy growth. Food and drinks manufacturers are targeting parents with clear scientific claims on packaging. However, kids are becoming more aware of health and environmental issues, and at the same time are gaining more influence over purchasing decisions. To remain competitive food and drink manufacturers need to ensure they also place bold, bright, simple claims on packaging to appeal to kids.
Ethical and Wellness Food and Drinks for Kids is a new report by Business Insights that provides the definitive analysis of the global kids’ food and drinks market. The report also assesses the opportunities within health, indulgence, convenience and ethical kids’ food and drinks. Also it gives detailed analysis of innovative products and other ways in which manufacturers are positioning their products to appeal to kids.
Discover the leading innovators, the most successful categories and future growth opportunities in the kids' food and drinks market with this new report...
This new report will enable you to...
Quantify future growth areas in the kids’ food and drinks market using epidemiological data of obesity and ADHD in Europe and the US contained in the report.
Improve targeting and the effectiveness of your NPD strategies with this report’s analysis of Productscan data of over 4,000 kids’ food and drinks product launches that took place globally between 2005 and 2008. Includes analysis of products by category, trend and product tags.
Identify the key trends in the kid’s market and evaluate future product innovation and marketing strategies.
Target key countries and categories with this reports analysis of per capita spend on kids’ food and drinks in Europe and the US in 2007.
Your questions answered...
Who are the key players leading the way in kids’ food and drinks?
How are demographics and lifestyles changing and what impact are they having on new product development in kids’ food and drinks?
Which categories are most successful in the kids’ food and drinks market?
What trends are having the most impact on NPD in the kids’ food and drinks market?
How is ‘kids growing older younger’ affecting purchasing decisions?
How should marketing, promotion and NPD strategies for children’s products change over the next three years?
What are the most important health issues driving parental purchase of kids’ food and drinks?
Some key findings from this report...
Natural was the leading product tag on healthy kids’ food and drinks product launches in 2008, with 59.7% of products making the claim.
Over the past three decades, the childhood obesity rate in the US has almost doubled in pre-school children aged 2-5yrs and teenagers aged 12-19yrs, and it has more then tripled for children aged 6-11yrs. 9million children over the age of six in the US are considered obese.
Products with organic claims took that largest share of ethical food and drinks for kids launched in 2008 (60.1%), an increase from 46.1% in 2005. Environmental concerns, food quality and food safety are the three main factors driving parents to purchase ethical food and drinks for kids.
The amount of pocket money that children are receiving worldwide is increasing. The amount of discretionary income ($ per week) for 5-9 year olds in the US rose from $4.2 in 2001 to $8.2 in 2006. Signifying that children are getting more purchasing power at a younger age.
Additional Information
The management reports provide an in-depth and complete overview of each sector. By examining the topical issues and key market drivers, thes reports will equip you with the analysis and forecasting necessary to make the right decisions at the right time.
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