This IDC study analyzes the combined responses of nearly 4,200 wireless subscribers and customers regarding their usage patterns and spending habits on mobile data services, with particular emphasis on mobile entertainment service/content types such as ringtones, games, mobile TV/video, full track music, and ringback tones. Results are cut by gender and ethnicity (African-Americans, Asian-Americans/Pacific Islanders, Caucasians, and Latinos/Hispanics). At a high level, Caucasians were found to be less likely to use or subscribe to most mobile entertainment services and content types relative to minority groups.

"It's interesting how divergent certain types of activities are between ethnic groups, such as full track sideloading, which was more popular among minority communities," says Lewis Ward, research manager of the Mobile Consumer Services: Entertainment service. "While the fact that males overindexed for mobile TV/video usage and preferred sports video clips may not be a shock, that ringback tone adoption skewed female and African-American and Latino by a significant margin may raise some eyebrows."

Related Reports:
4Q09 Taiwan Mobile Operator Forecast, 2009 - 2013: Taiwan will have 28.8 million mobile subscribers in 2013 with Chunghwa Telecom taking market share of 34.6%
4Q09 Malaysia Mobile Operator Forecast, 2009 - 2013: Malaysia will have 41.9 million mobile subscribers in 2013 with Maxis taking subscriber market share of 41.4%
4Q09 Philippines Mobile Operator Forecast, 2009 - 2013: Wireless market in the Philippines will have 90.7 million subscribers in 2013 with PLDT taking market share of 57.1%
4Q09 Algeria Mobile Operator Forecast, 2009 - 2013: The Algerian wireless market will have 34.5 million subscribers in 2013 with Djezzy taking market share of 54.1%
4Q09 Israel Mobile Operator Forecast, 2009 - 2013: The Israeli wireless market will have 11 million subscribers in 2013 with market share of Cellcom increasing to 35.6%
4Q09 Morocco Mobile Operator Forecast, 2009 - 2013: Morocco will have 35.9 million wireless subscribers in 2013 with market share of Maroc Telecom declining to 46.7%
4Q09 Peru Mobile Operator Forecast, 2009 - 2013: Peru will have 114.9 million mobile subscribers in 2013 with T-Mobile's market share rising to 37.8%
4Q09 Argentina Mobile Operator Forecast, 2009 - 2013: Argentina will have 56 million mobile subscribers in 2013 with market share of CTI increasing to 40.8%
4Q09 Hong Kong Mobile Operator Forecast, 2009 - 2013: Total wireless subscribers in Hong Kong will rise to 13.7 million in 2013 with Hutchison taking market share of 25.4%
4Q09 Indonesia Mobile Operator Forecast, 2009 - 2013: Indonesia will have 208.2 million mobile subscribers in 2013 with market share of Telkomsel rising to 55.0%