This databook is a detailed information resource covering all the key data points on OTC Healthcare in Australia. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011
Scope
Contains information on:Analgesics,Cough & cold,Indigestion,Medicated skin products,Traditional medicines,Vitamins & Other OTC healthcare products
Provides market value, volume, expenditure and consumption data by market, segment and subsegment
Includes company and brand share data by categories
Highlights
The market for OTC Healthcare in Australia increased between 2001-2006, growing at an average annual rate of 7.2%.
The leading company in the market in 2006 was Cerebos Pacific Limited. The second-largest player was Procter & Gamble Company, The with Reckitt Benckiser PLC in third place.
Reasons to Purchase
Discover the major quantitative trends affecting the OTC Healthcare markets
Understand consumers' consumption and expenditure patterns
Understand the future direction of the market with reliable historical data and full five year forecasting
Additional Information
Databooks are a detailed information resource covering all the key data points across all industry verticals. They provide data covering a particular market at country or regional level in comprehensive tabular and brief contextual format. The databook allows the user to study and analyze the data. This databook is comprised of an overview chapter covering the market as a whole, a chapter examining each category within the market, and a chapter containing socioeconomic analysis and data. It also includes a chapter detailing Datamonitor’s research methodology, and an appendix containing additional details.
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