This report looks at how trends in contraceptive methods have evolved since Mintel last looked at the market in September 2006, and in particular how the retail sector is faring.

As the nation’s sexual health deteriorates, with increasing rates of sexually transmitted infections (STIs), the stagnation in volume condom sales is a worry and Mintel looks at the various initiatives that have been launched to try to redress the situation.

Main report themes

• There is a two-pronged focus in terms of promoting contraception to prevent pregnancy and prevent STIs. The main emphasis of contraception is on pregnancy prevention: the pill is by far the most prescribed contraception method and usage is increasing. Future campaigns need a joint focus rather than dealing with them as separate issues.
• The poor performance in the condom sector highlights a weaker focus on combating the spread of STIs.
• There is increasing focus on promoting condoms towards women, the impetus being that women should look after their health. Previously emphasis has been more towards men.
• As the grocery multiples gather momentum, how can pharmacies rekindle their relevance to the contraceptives market?
• Does the dominance of the Durex brand leave room for manoeuvre for other manufacturers?
• The emergency contraceptives market (ie the morning-after pill) is growing at a fast rate as consumers favour the convenience factor in pharmacy purchasing, as opposed to from a doctor. Should doctors play a greater role in looking after patients’ sexual health and education?
• Forecast

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