The chocolate confectionery industry is slow growing, driven primarily by the popularity of premium chocolate. This report looks at issues facing the industry, including:
The overall flattening sales rates and the sinking fortunes of snack-sized and sugar-free segments
The dynamics of chocolate retailing and the strength of non-traditional channels
The declining share of sales through supermarkets, and what can be done to shore up that channel
Potential new products and how they could attract new user groups
What consumers eat when they crave something sweet-and how manufacturers of chocolate can move into other industries
Counterintuitive chocolate products: natural, organic, and functional. Savory chocolates-with herbal or spicy flavor notes-are a niche market, but adults may consider them worth a try
Who eats candy-beyond kids and teens-and how chocolate gift giving varies by holiday
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