This Health Industry Insights NewsFlash analyzes the announcements by American Well on June 18. Online Healthcare Marketplace, American Well's new platform that enables health plans to offer online care services to consumers and physicians (Online Care), is now generally available, and the Hawaii Medical Services Association (HMSA), Blue Cross Blue Shield of Hawaii, is the company's first customer. In a second announcement, American Well and Microsoft Corp. jointly announced a strategic collaboration to provide interoperability between Online Care and Microsoft HealthVault, a personal health technology platform that enables consumers to aggregate, store, and share their personal health information.

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