This IDC study views the elearning market that has had a path of rapid change and growth over the past 10 years. While this growth will continue, the market is now more mature and stable, with vendors providing solutions that address real buyer issues and offer return on investments. No longer a mere training tool, companies are looking to elearning solutions to address a wide range of strategic business initiatives including regulatory compliance, new product rollouts, retail sales readiness, business-to-business sales effectiveness, business process improvement, employee orientation, and channel/customer education. The U.S. corporate elearning market reached $9.7 billion in 2007. The worldwide market reached $15.9 billion. While some of the growth is attributable to exchange rate advantages in Europe, most of the growth represents real increase in demand. To remain competitive in this rapidly changing market space, IDC recommends that vendors should:

"Effective talent development is a continuous process. Employees must be able to see how learning impacts their career and supports their personal and corporate goals. Their managers must be able to conveniently monitor progress and be able to leverage development activities to support team and organizational priorities."- Cushing Anderson, IDC's Corporate Learning and Performance research

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