This original report provides an in-depth description of vegetarian and vegan consumers, drawn from a comprehensive multi-phase research study of adults in the United States.
Cultivate Research explored in detail the size of the vegetarian/vegan consumer segment and their reasons for refraining from meat consumption (or consumption of all animal products). This is one of the most comprehensive research studies ever conducted about the consumer attitudes and behavior of vegetarian and vegan U.S. adults.
This report is Volume 4 in a series from Cultivate Research that addresses the behaviors, motivations, and barriers of consumer segments that are of particular interest to vegetarian food manufacturers, distributors, retailers, and marketers.
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