From an attitudinal perspective, consumers place high importance on fiber and whole food intake it is deemed more important than moderating consumption of ingredients such as fat, sugar, and salt. This report examines consumer attitudes AND behaviors towards increasing fiber and whole food consumption and how this creates a profitable opportunity for the food and beverage industry going forward.
Scope
Detailed insights and analysis documenting the drivers and inhibitors of fiber and whole food consumption
Detailed country level consumer and market insight covering Europe, the US, Australia and New Zealand
Analysis documenting the relative importance that consumers place on fiber and whole food consumption and how this varies by socio-demographics
Strategic conclusions combined with actionable recommendations for all industry players to profit from the trend
Highlights
A Datamonitor consumer survey of more than 5,000 European and US consumers identified that a substantive proportion of respondents considered both 'eating fiber' and 'eating whole grains or whole foods' to be 'very important' or 'important'
In 2003, almost 40% of new global whole grain launches were cereal products (39.1%), but just three years later the figure is down to around a quarter (25.9%). Snack bar launches have halved from 18.2% in 2000 to 7.8% in 2007. Conversely, other snacks such as trail mixes and multi-grain cakes have increased from 1.3% in 2000 to 7.6% in 2007
The fact that consumers are behind in fiber and whole grain consumption relative to dietary guidelines only serves to re-enforce the market opportunity for manufacturers and retailers
Reasons to Purchase
Obtain a detailed understanding of consumer attitudes and behaviors towards increasing fiber and whole food consumption
Find inspiration for innovative formulations and product positioning to take advantage of consumers' evolving preferences
Access a blend of quantitative and qualitative data illustrating consumer attitudes, actual consumption and best-practice marketing across the globe
Please note: This is delivered as a Zip file.
Additional Information
Reports provide a unique mix of market intelligence, insightful analysis and forecasting based on primary quantitative and qualitative research. A single report will give you the key data and detailed analysis of a market, issue or trend.
(0 items)
