HomeTrend Brief: TV Cooking and Home Show Viewership reveals just how influential TV cooking shows and home shows are on the purchase of cooking products and home furnishings. Find out what percent of HomeTrend Influentials buy cookware, bakeware, kitchen tools and gadgets, and/or kitchen appliances because they saw them advertised on cooking show, saw them being used by chefs on cooking shows, or because the product carried the name of a famous chef. Find out what percent of HomeTrend Influentials buy furniture, floor coverings, linens, and/or home decor items because they saw them advertised on home renovation or decorating shows, saw them being used by the hosts of home renovation or decorating show, or because the product carried the name of a host of a home renovation or decorating show.
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