Countries covered: Global
In this, the third workwear sector report from just-style, we take a fresh look at the maturing and changing environment of the workwear market around the world. A strong theme of this report is that the definition of workwear is 'blurring'. It has lost the clear product, channel to market, and industry user definitions that made it easy to analyse. The supply chain, which was once also straightforward, is no longer so.
Across the world, we have seen small growth in the market in terms of dollar value, garment units and numbers of wearers for both workwear and corporate wear, and this is set to continue.
In US dollars at wholesale values, the world market for workwear is estimated at US$4,322m for 2007. It forms part of the wider corporate wear market, which was estimated to be worth US$9,513m last year. By 2014, the world market for workwear is forecast to reach US$4,558m, with the overall corporate wear market set to rise to US$9,918m.
This latest study of the market provides a comprehensive overview of the sector, including the history and evolution of the market, strategies of the key companies, buying behaviours and scenarios, and global and regional market estimates for value, consumption and garment production to 2014.
Report coverage:
Chapter one provides an executive summary of the report's findings, including what we wear at work, key market estimates and company strategies. Chapter two offers an introduction, both to the market and to the report itself.
Chapter three - The blurring of the market
We define the market for workwear within the total corporate wear sector, looking at the disintegration of the supply chain as well as providing product and 'channels to market' definitions and potential product/channel approaches.
Chapter four - The value of the workwear market
After outlining our market sources and methodology, the workwear market is valued worldwide (at wholesale) for the calendar year 2007, we also look at the value added chain for a workwear garment.
Chapter five - Global and regional market estimates
We then go on to break down the market by geographic region. Forecasts are made for overall consumption of workwear and corporate wear to 2014. The forecasts are based on population, employment, the number of workwear wearers, the number of garments and US dollar value. Forecasts are made of the workwear and corporate wear market in 2014, and predictions made of where growth will be seen, and which regions of the world will stagnate.
Chapter six - Workwear garment production estimates for 2007
The production of workwear is addressed and estimated for the following regions: Western Europe, North America, Eastern Europe, Indian Sub-continent, Southeast Asia, China, Russia and the 'Stans', Japan and Korea, Latin America and the rest of the world. The % share of world workwear production is given for each region, along with unit quantities where available.
Chapter seven - Potential company strategies
The manner in which businesses drive their workwear and corporate wear strategies is examined, including the evolution of workwear and corporate wear garment companies and strategy examples.
Chapter eight - The maturing of the market
The life cycle of the workwear sector is examined, including the history of the market and the five phases theory of introduction-growth-maturity-decline-death or resurrection. We also look at strategies for the future and extending the life of a product.
Chapter nine - How people buy
The buying behaviours of this B2B industry are discussed. By looking at the workwear sector through analysis of the channels of distribution, we identify the different types of customer there are for fabrics. An 'image map' is presented showing how each prospective buyer of garments and fabrics makes their buying decision. Different sale scenarios are reviewed, covering sales of workwear to a garment maker, wholesaler/importer, workwear brand, mail order catalogue, managing agent, garment rental company and an end-user.
Chapter ten - Specific company strategies
The major and substantial players in the workwear industry are profiled, namely Cintas, Kwintet, Johnson Service, Alexandra and Klopman. We provide an insight into their specific strategies and whether they are working.
Related Reports:
Snapshots US Clothing Retailing 2009
Snapshots US Sportswear Retailing 2009
Clothing, Accessories and Luxury Goods Retailing in Austria
Clothing, Accessories and Luxury Goods Retailing in Belgium
Clothing, Accessories and Luxury Goods Retailing in Denmark
Clothing, Accessories and Luxury Goods Retailing in Greece
Clothing, Accessories and Luxury Goods Retailing in Hungary
Clothing, Accessories and Luxury Goods Retailing in Ireland
Clothing, Accessories and Luxury Goods Retailing in Norway
Clothing, Accessories and Luxury Goods Retailing in Portugal
|
(0 items)
