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South Beach case study: positioning healthier food as a lifestyle choice

Datamonitor
June 18, 2008
161 Pages - Pub ID: DFMN1813405
 
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Introduction

This report on South Beach Living forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It looks at how the brand has evolved from being diet-based to that of a healthy food line, in order to tap in to the overall consumer demand to eat healthier, rather than partake in a continuous diet cycle.

Reasons to Purchase
  • Gain insight into the methods used by important industry players to give them a competitive edge
  • Identify specific areas for operational improvements
  • Capitalize on the knowledge of experienced companies when entering a new niche or market



Additional Information

Each case study provides a concise evaluation of a company that stands out in some area of its strategic operations. Find out why the company has become one of the best in its field or how it deals with different problems. They provide a useful benchmarking tool and offer a useful blueprint for potential improvements.

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