China’s GPS phone market grew rapidly in 2007, and GPS phones, along with music and camera phones, are one of the brightest spots in the mobile phone market overall. A number of the major handset manufacturers have entered the GPS phone market, although cautiously and with a limited number of high-end models. The GPS phone market is still small and has low penetration, but its high growth rate is a clear signal of its development, as is the fact that it is starting to have an impact on the growth of the personal navigation device (PND) market.
To identify consumer demand for GPS phones, this report provides an analysis of current and potential customers in China’s GPS phone market, with particular emphasis on patterns of use and consumer concerns. It also presents an overview of the GPS phone value chain, compares the online model with the offline model, introduces major players, and analyzes new market trends.
In addition to evaluating the growth potential of the GPS phone market, this report introduces the key location technology and provides a breakdown of the cost of adding GPS to a phone. Finally, based on our analysis, this report provides drivers and barriers for the GPS phone market and GPS phone shipment forecasts from 2008 to 2012.
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