Verdict Research: How Britain Shops 2008: Clothing, provides a detailed overview of the shopping habits of consumers. It examines, who shops for clothing, where they shop, whether they are satisfied with their current store and what stores should do to satisfy customers more.
Scope
A thorough analysis of the way customers shop in the clothing sector, complete with profiles on the following retailers: Asda (George), Bhs, Debenhams, M&S, Matalan, New Look, Next, Primark, River Island, Tesco and TK Maxx. Each profile provides visitor and main user shares, conversion rates, loyalty rates with reasons, and key competitors. Data are segmented regionally and by demographic and socio-economic group. Five year historic data are provided so trends can be analysed further.
Highlights
Clothing shoppers are getting much harder to please. The share of the population shopping for clothing declined for the second year running and clothing shoppers are less likely to become main users and are less loyal this year. Shoppers expect more. Though range and price continue to be the two main drivers of loyalty, shoppers are putting more emphasis on quality and convenience to decide their loyalty. Price is no longer a key differentiator despite the rapid rise of Primark consumers are looking for other factors to add value as well. One in three shoppers uses Marks & Spencer for clothing. The market leader has attracted a significantly increased number of clothing shoppers this year to lengthen its lead over Next in second place to 5.7 percentage points.
Reasons to Purchase
How Britain Shops is one of the most comprehensive studies of its kind, drawing on a nationwide survey of 6,000 shoppers. Use this report to understand what drives your clothing customers' loyalty and find out where else they shop. Channel investment for maximum return by knowing which aspects of your retail proposition most need improving according to your customers.
Additional Information
Verdict reports focus on specific markets and topical retail issues. They combine comparative and statistical data on markets, companies and products with an in-depth commentary on recent and current developments. Verdict reports provide clients with a complete picture of the retail sector and unique forecasts to help European retailers, manufacturers, service suppliers, city analysts, consultants and the media with strategic planning. Verdict reports focus on specific retail sectors, locations and strategic issues.
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