This IDC study provides a detailed analysis of Canadian consumers aged 50 and over. Communications and entertainment services innovation is increasing at a rapid pace, but this technology is often targeted at youths. More than one-third of Canadians are aged 50 years and over. Moreover, this population segment is growing. Those in the 50+ segment of consumers have clearly different views on communications, wireless, TV, and video services. They compose a key demographic segment that service providers should not ignore. This study analyzes those consumers' preferences and perceptions of communications services.

"Service providers and technology vendors cannot afford to develop offerings focused only at today's youth population, as the proportion of Canadians aged 50+ will grow to more than one-third (35 per cent) of the total population in 2011," said study author Steve Yang, associate analyst, Communications Practice, at IDC Canada Ltd.

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