Diet and lifestyle-related health problems have been well documented in the media in recent years. But are Irish consumers health-conscious or in denial?

Some consumers are taking an active role in altering their diets and lifestyles and those of their children. These consumers have been helped further by manufacturers who, through innovation, are able to offer more and varied healthy food and drink products in the market.

Such a dynamic market is bound to be threatened by market saturation and the rising cost of living, which is hitting Irish consumer pockets. The sustainability of the healthy food and drink market is brought into question when the Irish consumer may be forced to compromise cost over health.

Key themes of the report:

• What are the overriding motivations in the Irish healthy eating market - wellbeing or weight loss?
• Is health a sustainable long-term focus for the food and drink industry?
• Which consumers are actively making changes to their diet and which are reluctant to change?
• How is Ireland’s healthy food and drink market performing in relation to the UK?
• Which areas of the healthy food and drink market are performing well, in terms of innovation and penetration?

Related Reports:
Profiting From Consumer Mega-Trends in Asia Pacific: Health
Kind Snacks Case Study: seeking differentiation in cereal bars with an ethical and healthy offering
Health Stores in the US - Industry Risk Rating Report
Health Supplement Stores
Specialty Food Stores
Ethical Food and Beverage, Personal Care and Household Products in the U.S.; Conscientious Consumerism and Corporate Responsibility in the New Economy, 2nd Edition
Global Cheese Analogue Market 2009
Beverage Trends: Culinary Trend Mapping Report, Vol. 6, No. 2
Profiting From Consumer Mega-Trends in the UAE and Saudi Arabia: Health
KFC Case Study: addressing recessionary challenges by focusing on health and value