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Boost Juice Bars case study: marketing smoothie bars as a healthy alternative to coffee shops

Datamonitor
May 23, 2008
22 Pages - Pub ID: DFMN1789706
 
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Abstract

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Introduction

This report on Boost Juice Bars forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It looks at how the company is expanding from its Australian roots into other countries, buoyed by soaring smoothie demand.

Scope

Highlights

Reasons to Purchase

Gain insight into the methods used by important industry players to give them a competitive edge Identify specific areas for operational improvements Capitalize on the knowledge of experienced companies when entering a new niche or market.


Additional Information

Each case study provides a concise evaluation of a company that stands out in some area of its strategic operations. Find out why the company has become one of the best in its field or how it deals with different problems. They provide a useful benchmarking tool and offer a useful blueprint for potential improvements.

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