This 137 page report investigates the challenges of the North American Category Killer Retailer and how Information Technology is being utilized to meet those challenges. By definition, Category Killers are large Specialty Hard Goods retailers that dominate a particular segment of the North American Retail Market. Examples are the following:
DIY - Home Depot, Lowes
Consumer Electronics - Best Buy, Circuit City
Books - Barnes and Noble, Borders
Office Supplies - Office Depot, Staples, Office Max
Sporting Goods, Pets, Domestics, Auto Aftermarket - Sports Authority, PetsMart, Bed Bath & Beyond, Autozone.
These retailers dominate the IT expenditures in the Specialty Hard Goods segment and are on the leading edge when it comes to applying technology.
This report is designed for use by Retailers, Technology Professionals, and those people with a product/service idea that want to know who they need to speak with at particular retailers.
Product Highlights
Our focus in this report is to provide an education to people that might have a product, service, or technology they would wish to sell into these Category Killers and need to understand the issues and technologies that are in play in this segment. It is also designed for Retailers that want to have a better understanding of the key technologies and players in this market segment and which of their competitors are using each type of technology and from which vendors.
We include a section on "How a Category Killer Works", including key department areas and home office functions that people wanting to do business with these retailers need to know about. We then provide Profiles on the Top 20 Specialty Hard Goods retailers that includes Financial Metrics, Hardware and Software installed, and Key Contact Personnel within those organizations.
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