This is the all-in-one management resource that addresses the special challenges facing foodservice marketers in creating successful new products. Developing Successful New Products for Foodservice Markets has been revised to include up-to-date information on foodservice manufacturers' new products and practices, an expanded section on new product marker research, and discussion of the new product opportunities in the convenient meal solution/home-meal replacement segment.
Additional Information
Critical Success Factors
Practical, actionable and industry-specific, this volume recognizes marketplace complexities and offers sound advice on the critical success factors confronting new product managers including:
- Concept identification and evaluation
- Organizational requirements
- New product strategy and management
- Projecting growth and profitability
- Setting goals and measuring success
- Product launch
Challenges Facing Foodservice Manufacturers While success comes to those most skilled at identifying and exploiting new product opportunities, Technomic research indicates that foodservice marketers face real difficulties in creating new product successes. They confront common obstacles and identify consistent weaknesses in their new product programs and processes such as:
- Adequate incentives
- Realistic goal setting
- Sufficient budget allocations
- Timely competitive intelligence
- Distributor challenges
- Role of the broker
- Commercial/noncommercial differences
Related Reports:
UK Foodservice Industry Outlook to 2010: Supplier and Caterer Marketing and Sales Strategies and the Impact of Recession and Recovery
Profit Foodservice - Scandinavia Industry Guide
Profit Foodservice - North America (NAFTA) Industry Guide
Profit Foodservice - Global Group of Eight (G8) Industry Guide
Profit Foodservice - BRIC (Brazil, Russia, India, China) Industry Guide
Foodservice - Scandinavia Industry Guide
Foodservice - North America (NAFTA) Industry Guide
Foodservice - Global Group of Eight (G8) Industry Guide
Foodservice - BRIC (Brazil, Russia, India, China) Industry Guide
Cost Foodservice - Scandinavia Industry Guide
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