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Multiconcept Operator (MCO) Report

Technomic Inc.
November 1, 2007
176 Pages - Pub ID: TE1761888
 
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Abstract

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Today more than ever, MCOs are on the leading edge of restaurant innovation. With a number of restaurants under one corporate umbrella, they take advantage of some of the same economies of scale enjoyed by the chains. Yet by offering different cuisines and ambiance, often at different price points, their concepts can appeal to a wide range of demographic groups.

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