Marketdata Enterprises (the leading analyst of the weight loss market since 1989) operates a website named: BestDietForMe.com. This site is now one of the leading weight loss information and analysis portals on the Internet. BestDietForme essentially is a real-time data collection vehicle to monitor national online dieter behavior, daily. A total of 7,443 people were included in the 1st quarter 2008 sample--people that filled out an in-depth 50-question online survey. Comparative data for the 1st quarter of 2007 and 4th quarter 2007 included in this report.
Each quarter, Marketdata compiles and analyzes the responses of this sample, producing a wealth of statistics that are compared to previous quarters. The service was begun with the 1st quarter 2005. Companies seeking to measure shifting online dieter preferences for types of weight loss programs, food/exercise/budget/support & motivation and other preferences, will find these reports extremely helpful in tracking fickle dieter behavior. The service is applicable to: providers of weight loss programs/products, health clubs, ad agencies & PR firms with weight loss clients, diet website operators, low-cal food & beverage/diet food mfrs., hospitals & surgeons with weight loss programs—any company trying to reach dieters online. Other syndicated research services cost $25,000+ per year, and don’t provide the same level of detail.
Statistical tables are supplemented by in-depth analyses and commentary, based on Marketdata’s ongoing research and 19 year knowledge of the weight loss market.
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