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Australian low carb beer case study: positioning beer as healthy

Datamonitor
March 10, 2008
8 Pages - Pub ID: DFMN1716738
 
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Abstract

Table of
Contents
Related Reports


Countries covered: Australia

Introduction

This report on Australian low-carb beer forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It focuses on the rise of brands such as Bondi Blonde, Pure Blonde and Hahn Super Dry in the Australian low carb beer market, which has shown strong growth in the last four years.

Scope

Highlights

Reasons to Purchase

Gain insight into the methods used by important industry players to give them a competitive edge Identify specific areas for operational improvements Capitalize on the knowledge of experienced companies when entering a new niche or market.


Additional Information

Each case study provides a concise evaluation of a company that stands out in some area of its strategic operations. Find out why the company has become one of the best in its field or how it deals with different problems. They provide a useful benchmarking tool and offer a useful blueprint for potential improvements.

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